Short article on throwing chewing gum wrappers in dustbins

I was eating chewing gum.

When I was done with it, I took out the wrapper that I had kept away for just this, conscientiously wrapped the eaten gum in it, and threw it in a dustbin, like a good citizen, feeling really proud of what I’d done.

It’s an experience that I go through every time I eat chewing gum. Eat-wrap-throw-in-dustbin-feel-amazing.

But this time, something else happened that made me stop and look at why I do this so regularly.

It’s because of the chewing gum wrapper itself that reminds me, every time I eat it, to save the wrapper and throw it in the dustbin to help keep my city clean.

Is that good advertising for the company, or is it good advertising for a good, clean world? I don’t know. What I do know is; it works.

And that is the message I want to direct towards corporate companies – take an active part in social activities. If it only means instructions on the back as to how to dispose of the product in an environmental-friendly, or at least civic way, please do it. It spreads a good message to your customers. Nothing works quite like telling a person right on the back of the bottle to crush and throw.

It spread awareness in the best possible way, and it definitely couldn’t hurt brand image, could it?

So whatever the product is – car manufacturers could give their customers tips on how to best use the car to give back to the environment, and in the process get the best out of their car, light manufacturers could request customers to use electricity sparingly, there’s no end to what just a little co-operation on the part of the company will do to boost environmental awareness, along with awareness regarding better lifestyle and a cleaner living space.

When the campaigners say ‘join hands’, they don’t literally mean a human chain do they? What they actually mean is that everyone can do their bit. And that doesn’t just mean walking rather than taking your car, or using dustbins, or joining conservation activities; you can do your bit in many ways. Just become aware of all the avenues that are just waiting to open up to you!